Archive for December, 2009
Internet Marketing Choices: How to Choose a Domain Name
Choosing a domain name for your Internet marketing business is one of the most important decisions you’ll make. Whether you’re creating a flagship blog for your business or registering a domain for your niche site, you need to take some time to find the right domain. Look at these following guidelines to help you find an ideal domain name for your site.
1. Your Purpose
You need to think what is your purpose on building a site. If you want to establish your own niche, find keywords that would drive traffic to your website. If you’re buying a domain to sell a product, then your product name or a distinction of the product name mentioning benefits must be your domain name. Your website domain should represent what’s your website all about like, Membernaire.com which is on building membership sites or keywords with regards to your domain like FatLossHelp.com, which talks about losing weight that includes a popular keyword phrase. Shaping the purpose of your site will help you figure out what phrases you should be using.
2. You must have a Presence
Having a precise phrase in a domain name is very crucial to other website owners. But there are some who are able to use another similar phrase. You can insert hyphens, prefixes or suffixes to your domain name if the exact phrase that you want is already taken by other website owners. In that way you can still use the phrase that you want. As a general rule, you should only use two hyphens in a your domain name.
3. Potential
In choosing the right domain name for your business, you must be able to answer these questions. Are you buying a domain name to make a niche mini site that will serve as a feeder site to your sales page? Do you want to create an authority site in your niche? How will your website grow in the coming days? A niche mini-site domain name can be a lot more detailed compared to an authority site. As an example, beginnersheirloomtomatotips.com is a very niche detailed domain while heirloomgrowing.com has sufficient margins for you to build an authority site. Your domain name choice must considered your growth expectation for your website.
4. Price
You can get virtually any domain name you want, if you’re willing to pay for it. In most cases though, you’ll want to register an unused domain name. These domain names cost anywhere between $7 and $12 depending on what company you’re registering them through (I recommend ______). However, if you have a very specific business name and want to lock in a domain that has been registered, but isn’t being used, you can try contacting the domain owner. Look up the domain name owner’s information in the WhoIs directory and try making a deal.
The above mentioned are factors that you’ll need to consider in choosing the right domain name for your website. Keep in mind that you need to carefully determine how your domain name will be used before you purchase one.
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